An empathic approach to raising awareness of domestic violence and its effect on young people

Design thinking, product design, Interactive design


Ideation, Production, direction, post, VR UX, development, deployment


White Lion is an organisation that raises awareness for domestic violence in Australia. Every year, White Lion host their “Bailout” event to help raise money for young people that have suffered domestic violence. The event draws thousands of people each year who donate to the charity. Unfortunately, only a select few get to experience the event to truly understand the issue of domestic violence.

Video Video

Our virtual reality experience gave the opportunity for attendees to experience what it felt like to be in the shoes of a domestic violence victim.

By directing, designing and deploying a VR experience that could scale, our Bailout experience was no longer limited to the physical event. Anyone with a mobile device and google cardboard could be immersed in and understand the experience.

The final VR product also allowed White Lion supporters, who did not attend, to interact with the organisation and the issue at hand in an innovative way. The experience is accessible to anyone with a mobile phone.

A higher understanding of community issues

Both Bailout attendees and other supporters of White Lion now could interact through this engaging piece. During the experience, emotions ran high as people gained a deeper understanding of what it felt like to be in a victim’s shoes. The Bailout event raised $335,367 – the most they have ever raised to date.

Experience it everywhere

In addition to the Gear VR experience, we also produced a scalable mobile and web version to ensure maximum reach and accessibility. Anyone with an iPhone, Android or laptop could experience it too.


From Ideation to delivery

Our team delivered the entire production cycle. From 360 script development, direction and production to post-production, app and web build ready for deployment on multiple platforms.

Video Video
Deep brand partnership to iteratively improve their digital presence

UX research & design, art direction, website, app, chatbot


Our five year partnership with has seen us help usher the company from a scrappy startup, to a recently acquired industry leader. With their unique, approach to health insurance that focuses on customer and online experience over a brick and mortar presence – they need to be on top of their game. Here’s how we helped them.

From the start’s original logo and brand communications was fit for a startup. From the start, we worked alongside their team to create a fresh, coherent brand that worked across a multitude of online and offline mediums. Health’s target market, in the early days, focussed around sports. Supporting this target market, we engaged in a multitude of sponsorships that were uniquely Australian and digitally fresh.


Almost before we knew it, we had left the ground.

Every customer gets their own personal assistant

That wasn’t enough though. We wanted to go one step further and give each customer direct access to an assistant for their health. By carefully studying the support centre together, we’ve been able to create a chatbot that acts as a customer service agent.

Although in its early stages, Heath has already proven himself to improve both sales and the customer experience. He gets smarter every day.


Director / Developer

They are accessible

An entirely digital brand needs a website that is functional, beautiful, and user friendly. To achieve this vision we completely overhauled their marketing site, including a re-design of the quoting and signup experience. Our overhaul of the design and user experience resulted in a noticeable uptake in signups – a 2000% increase on mobile alone.

They have a great customer experience

Through our research with the customer experience team we noted that there were a handful of requests customers frequently called for – making claims, checking limits and checking product information. In order to streamline support and provide a better experience, we created an app that targeted these tasks and kept information only a tap away.

We continue to evolve

We’re constantly exploring new ways to improve the customer experience, open new sales channels and create more efficiency within the business. On top of that, we now understand health insurance like the back of our hands.


Design and development sprint


internal research, prototype testing, deep collaboration, native app


ROLLER know one thing well: ticketing. They are taking on the giants – Ticketmaster and Ticketek – by providing a better customer experience. We found a bottleneck in their end-to-end experience, specifically event entry. How can we make it faster? By creating harmony between hardware and software.

Seamless user experience in real life

We created a custom app, DOORLIST, which works flawlessly with the scanning devices ROLLER had purchased. It allows for seamless entry into events without waiting in line. DOORLIST provided visible proof that it’s possible to improve customer experience with technology.

The Result?

Whatʼs next?

We continue to work closely with ROLLER to bring new and awesome features to the app, for even speedier check-in and better customer delight.

If that wasn’t enough, we also designed their stellar website: Check it out