Thoughts, learnings & opinions

2018 is almost upon us and because I’m your token design nerd I’m super pumped to see what designers can come up with in the new year. In this blog post, I will cover all trends that will either define 2018 or will flourish into something even better than what they already are.

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Meditation has gained a massive amount of traction as of late. I believe this is due to the fact that people are beginning to realize that it’s not some intense ritual, but something that can be easily implemented in their day and yield positive results to their personal and work life.

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We’ll get into cloud computing in a minute, lets back track a bit to understand why I’ve decided to write this post.

On one fine day in Melbourne, the team at Mayte sat down and went through their routine ideation workshop.

The process of bouncing around potential ideas for things to create, getting the creative juices flowing – a necessity when you’re out there putting jet packs on dinosaurs!

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Being a visual learner my whole life I figured out early on that us humans use visual cues to understand the world around us. With this at the back of my mind every time I face a bad experience in all aspects of life, I ask myself “how can design thinking improve this experience.” The common answer to this problem is animation (unless its that new Coles self-serve interface, no coming back from that).

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Implementing a customer service chatbot is a bit of a touchy subject. There are the customer satisfaction questions – won’t a chatbot degrade our customer service and leave them unhappy? What happens if the chatbot fails? Won’t I be putting people out of a job? Aren’t there agencies that do after-hours support? I’m here to tell you – no problem. Just awesome.

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If you don’t know why you need a chatbot yet, you are ludicrous (and probably haven’t seen me hammering it on LinkedIn!) Today I’m going to focus on one use of them: chatbot marketing campaigns and how they outperform EDMs like they are going out of fashion. I’ve spoken how chatbots can boost online sales and why your business needs one. This is a deeper dive into marketing.

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The future is now – or so they say. So-called emerging technologies are taking over our minds more and more each day. With the advent of chatbots, the mainstreamification (yes, now a word) of blockchain a la bitcoin and VR chatrooms – I think they are right.

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Bots have become the future of business automation. Simple day to day to tasks that were once managed by your VA or PA can now be managed by a bot, with far less room for human error.

Messenger platforms are becoming the social, and normal, place for everyone to plan, discuss and socialise in the modern world.

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Chatbots are here – if you haven’t heard already – and we are starting to see some real-life examples where they are outperforming their other digital counterparts. Specifically, I’m talking about how the Australian Open chatbot drove ticket sales and outperformed Ticketek Direct.

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We’ve fallen nuts over bolts for chatbots at M8.Digital. We think they are an excellent way to boost lead conversion, broadcast marketing material and create business efficiencies through self-serving. These are the three key areas we look at when we start a bot with a client and below I go through exactly why.

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